Online MBA in Marketing

Online MBA in Marketing is a post-graduate course where one learns about marketing management, branding, consumer behavior, and other ways of promoting businesses. The online MBA course allows people to pursue an online masters degree in marketing without physically going for classes.

MBA in Marketing aims at giving individuals an insight into ways of attracting customers through marketing strategies. The course will cover areas like marketing, advertising, sales management, and analysis, among others. It is a relevant master degree in digital marketing and other specialisations related to marketing.

MBA in Marketing
Learning ModeEligibilityCourse DurationEMI / Payment FacilityNo. of Universities
Fully OnlineGraduation (Bachelor’s Degree)2 Years (4 Semesters)Available20+ Universities

Online MBA in Marketing Highlights

Online MBA in Marketing highlights provide a brief idea about important details of the course such as duration, eligibility, fees, mode of learning, and features of the program. It helps students understand the overall structure and key aspects of the course.

FeatureDetails
Course NameOnline MBA in Marketing
Degree LevelPostgraduate
Duration2 Years
Mode100% Online
EligibilityGraduation from a recognized university
Fees₹1,00,000 – ₹3,00,000 (varies by university)
AccreditationUGC Entitled / Approved Universities
Learning FormatLive + Recorded Lectures

What is Marketing in MBA?

Marketing in an MBA program is the process of handling the promotion and sale of products or services offered by companies. It includes the process of strategising, implementation, and evaluating marketing activities in order to win and keep customers. Online MBA in marketing covers the skills required to study consumer behavior, build brand equity, plan successful marketing campaigns, and utilise technology to reach consumers.

Why Choose Online MBA in Marketing?

Students interested in developing their career in marketing, brand management, or advertising should consider this course. Marketing specialists are responsible for contributing to business expansion and customer interaction. Check the below points for why choose an Online MBA in Marketing:

  • Marketing specialists are always in high demand in all sectors

  • Contributes to business expansion and brand creation

  • Provides many career options

  • Increases creativity and analytical thinking abilities

  • Introduction to contemporary marketing technologies and methodologies

  • Excellent career prospects

Benefits of Online MBA in Marketing

Online MBA in Marketing is a convenient and affordable way that is appropriate for today’s learners and employees.

  • Learn from any location at your own speed

  • Keep working as you study the course

  • Affordable than traditional MBA courses

  • Access to LMS, e-books, and lecture recordings

  • Curriculum updated according to the needs of the industry

  • Improves skills and enhances career prospects

This method of education is perfect for people who wish to enhance their credentials without quitting work.

Who Should Pursue Online MBA in Marketing?

Online MBA in Marketing would be the most appropriate choice for those who wish to specialize in the field of marketing.

  • Marketing graduates from any field of study

  • Sales personnel or business managers

  • People aspiring for marketing leadership positions

  • Businessmen involved in marketing and branding

  • Individuals looking career opportunities in advertising and marketing research

Online MBA in Marketing Course Curriculum / Syllabus

Online MBA in Marketing course is structured according to the curriculum defined by UGC-approved universities. It covers both management fundamentals and specialised marketing subjects.

Core Subjects

  • Principles of Management
  • Financial Accounting
  • Managerial Economics
  • Business Communication

Core Subjects

  • Organizational Behavior
  • Marketing Management
  • Consumer Behavior
  • Business Research Methods / Analytics

Core Subjects

  • Digital Marketing
  • Brand Management
  • Sales and Distribution Management
  • Advertising and Media Planning

Core Subjects

  • International Marketing
  • Marketing Analytics
  • Strategic Marketing
  • Project Work / Dissertation

Note: Subjects may vary slightly depending on the university.

Online MBA in Marketing Eligibility Criteria

To be eligible for Online MBA in Marketing admission, candidates are required to fulfill the basic eligibility criteria. These criteria are set by universities to ensure that students have the necessary academic background to successfully complete the course. Check below the table for Online MBA Marketing eligibility criteria:

CriteriaDetails
Educational QualificationBachelor’s degree from a recognized university
Minimum MarksGenerally 50% (45% for reserved categories in some universities)
Stream RequirementOpen to all streams
Entrance ExamNot required for most online MBA programs
Age LimitNo age restriction
Admission TypeMerit-based / Direct admission

Online MBA in Marketing Duration & Learning Mode

The online MBA in marketing offers a flexible duration and learning mode, catering to the needs of students and working professionals.

AspectDetails
Duration2 Years
ModeFully Online
Learning FormatLive classes + Recorded sessions
AccessLearning Management System (LMS)
Study MaterialE-books, videos, assignments

Online MBA in Marketing Admission Process

Online MBA in marketing admission is simple and fully online. Students can complete the entire process from home by following a few easy steps. Check the common steps to apply for online MBA in Marketing admission process:

  • Visit the official website of the chosen university

  • Register using basic details (name, email, mobile number)

  • Fill out the online application form

  • Upload required documents (marksheets, ID proof, photo)

  • Pay the application or course fee

  • Receive admission confirmation from the university

Online MBA in Marketing Fees Structure

Online MBA in marketing fee structure varies depending on the university, accreditation, and facilities offered. Check the below table for Online MBA in Marketing fees structure:

Fee ComponentDetails
Total Fees₹1,00,000 – ₹3,00,000 (approx.)
Payment OptionsSemester-wise / Annual / EMI
Registration FeeApplicable in some universities
ScholarshipsAvailable as per university norms
Additional CostsExamination or certification fees

Top Colleges Offering Online MBA in Marketing

Choosing the right university is important for quality education, industry exposure, and career growth in marketing. Check the below table for top colleges offering online MBA in marketing:

UniversityApprox FeesApproval / AccreditationMode
Amity University Online₹1.8 – ₹2.5 LakhsUGC Entitled, NAAC A+Online
Manipal University Jaipur Online₹1.5 – ₹2.2 LakhsUGC Entitled, NAAC A+Online
Jain University Online₹1.6 – ₹2.3 LakhsUGC Entitled, NAAC A++Online
Lovely Professional University Online₹1.4 – ₹2.0 LakhsUGC Entitled, NAAC A++Online
Chandigarh University Online₹1.2 – ₹1.8 LakhsUGC Entitled, NAAC A+Online

Note: Fees may vary depending on the university and course details.

Online MBA in Marketing Career Opportunities

Online MBA in marketing opens up a wide range of career opportunities across different industries such as advertising, retail, e-commerce, and corporate sectors. Check below the table for Online MBA in Marketing career opportunities:

Job RoleDescription
Marketing ManagerPlans and executes marketing strategies
Brand ManagerBuilds and manages brand identity
Sales ManagerOversees sales operations
Market Research AnalystAnalyzes market trends and consumer data
Advertising ManagerManages advertising campaigns

Online MBA in Marketing Salary Insights

The salary after an online MBA in marketing depends on factors like experience, skills, and job role.

Experience LevelAverage Salary
Entry-Level₹4 – ₹6 LPA
Mid-Level₹6 – ₹12 LPA
Senior-Level₹12+ LPA

Online MBA in Marketing vs Other Specialisations

Choosing the right specialisation is important as it directly impacts your career path and future opportunities. Check below the table for Online MBA in Marketing vs other specilisations:

FeatureMarketingFinanceHR
FocusBranding, sales, promotionFinancial managementEmployee management
SkillsCreative + analyticalNumericalCommunication
Career RolesMarketing ManagerFinancial AnalystHR Manager

Future Scope of Online MBA in Marketing

Choosing the right specialisation is important as it directly impacts your career path and future opportunities.

FeatureMarketingFinanceHR
FocusBranding, sales, promotionFinancial managementEmployee management
SkillsCreative + analyticalNumericalCommunication
Career RolesMarketing ManagerFinancial AnalystHR Manager

Student Testimonials-

Online MBA in Marketing helped me understand marketing strategies and real-world applications.

RM

Rahul Mehta

Marketing Executive

I upgraded my skills while continuing my job. The flexibility is very helpful.

PS

Priya Sharma

Sales Professional

The LMS and recorded lectures made learning convenient and effective.

AV

Ankit Verma

MBA Student

This program improved my business marketing strategies.

NG

Neha Gupta

Entrepreneur

A great option for building a career in marketing.

RS

Rohit Singh

Marketing Aspirant

Check Online MA Fees, EMI Options and Eligibility Before You Apply

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Online MBA in Marketing FAQs

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