Post Graduate Certificate Programme in Strategic Product Management by CEC, IIT Roorkee

Post Graduate Certificate Programme in Strategic Product Management offered by CEC, IIT Roorkee. It provides working professionals an opportunity to gain expertise in strategic product management, product analytics, Artificial Intelligence-enabled product management, and go-to-market execution strategies. The course is available in the mode of live virtual classes on weekends along with campus visit, featuring BYOP project component.

Continuing Education Centre (CEC), IIT Roorkee, focuses on professional education and executive learning for industrial executives and graduates. CEC offers targeted certifications in various fields, such as management, technology, analytics, engineering, and business areas. IIT Roorkee is one of the oldest and most reputable institutions of technology in India, distinguished for its research, innovation, and excellence in engineering and management. The Strategic Product Management course aims to bridge the gap between business strategy, product management, analytics, and customer innovation.

Strategic Product Management refers to the act of planning, developing, managing, and scaling the products by aligning customer expectations, business objectives, market possibilities, and technology. Product managers have an important contribution in creating product visions, conducting user research, prioritizing the product features, managing the stakeholders, and increasing product growth. Check below the modern product management includes:

• Customer discovery
  
• Product strategy
  
• Product analytics
  
• Artificial intelligence-based innovations
  
• Product positioning
  
• Business model generation
  
• Product life cycle management
  
• Marketing the products

Post Graduate Certificate Programme in Strategic Product Management from CEC, IIT Roorkee will enable professionals to gain skills in product strategy, analytics, customer research, AI-based innovations, and go-to-market executions. This course is designed to impart knowledge through real-time online classes, frameworks, mentoring, and project work.  Check below why choose strategic product management programme:

• Certification from Continuing Education Centre (CEC), IIT Roorkee
• Live online weekend sessions designed for working professionals
• 3-4 days campus immersion at IIT Roorkee
• Industry-focused curriculum with practical product management frameworks
• Exposure to tools such as JIRA, Figma, SQL, APIs, and Google Analytics
• Build Your Own Product (BYOP) hands-on capstone project
• Learning focused on analytics, AI integration, GTM strategy, and product discovery
• Product management interview preparation and case-based learning
• Suitable for professionals from business, technology, analytics, consulting, and marketing backgrounds
• Networking opportunities with peers, mentors, and industry professionals
• Practical exposure to customer research, roadmap planning, and product monetization strategies
• Flexible learning structure for professionals balancing work and education

Post Graduate Certificate Programme in Strategic Product Management offered by CEC, IIT Roorkee is for all graduate students and working professionals, irrespective of their academic background. The course is designed for people who are interested in product management, analytics, business strategies, technology, marketing, and digital innovations. All applicants must fulfil the minimum educational qualifications criteria detailed below:

Post Graduate Certificate Programme in Strategic Product Management programme follows a flexible weekend-based learning structure designed for professionals balancing work and learning.

The programme helps participants build strategic, analytical, leadership, and product development skills.

Post Graduate Certificate Programme in Strategic Product Management fee strcture by CEC, IIT Roorkee is designed to provide flexible payment support for working professionals and aspiring product managers. Easy EMI and educational financing options are available through leading banking partners. Check below the table for Post-graduate certificate programme in strategic Product Management fees:

Participants receive certification from CEC, IIT Roorkee after fulfilling the programme requirements.

Post Graduate Certificate Programme in Strategic Product Management helps professionals transition into product management and strategic business roles.

Post Graduate Certificate Programme in Strategic Product Management  admission process is simple and fully online. Candidates need to complete the application process, submit the required documents, and complete the fee payment to secure admission. 

Documents Required:

• Graduation Marksheet/Certificate
• Government ID Proof
• Passport-size Photograph
• Work Experience Details (if applicable)

Check below the step-by-step Post Graduate Certificate Programme in Strategic Product Management admission process:

Post Graduate Certificate Programme in Strategic Product Management offered by CEC, IIT Roorkee. It is suitable for professionals and graduates who want to build expertise in product strategy, analytics, customer-centric innovation, and digital product management. The programme is designed for individuals looking to transition into product roles or strengthen their strategic business and product management skills. 

This Programme is Ideal For:

• Aspiring Product Managers
• Working Professionals
• Business Analysts
• Technology Professionals
• Entrepreneurs & Startup Founders
• Marketing Professionals
• Product Owners
• Mid-Level Managers
• Professionals planning a career transition into product management
• Individuals interested in AI-driven product innovation and analytics